Marketing Mix Analysis, And s Growth Matrix - 3309 Words

Executive Summary Beats By Dre has quickly become a global brand since its release in 2008. People have criticized their products, calling them overrated. Our goal today isn’t to review the products Beats has released, but to analyze the strategies Beats went through to become the best selling headphone company. It is important to understand the strategies companies have used to learn from not only their successes but also their failures. This report will address and highlight strategies such as: Porters five forces, Marketing mix analysis, and Ansoff s growth matrix. These strategies are all useful tools companies use in order to become better companies and increase sales. At the end I will state my opinions on the company Beats. Table of Contents I. Executive Summary Page 3 II. Introduction Page 5 III. Main Features IV. Porter Five Forces Analysis a. Industry Competition b. Threat of Potential Entrants c. The Bargaining Power of Suppliers d. Threats of Substitution e. The Bargaining Power of Buyers Page 6 V. Marketing Mix a. Product b. Price c. Place d. Promotion Page 9 VI. Ansoff’s Growth Matrix a. Market Penetration b. Product Development c. Market Development d. Diversification Page 11 VII. Conclusion Page 12 Bibliography Page 13 Introduction Beats Electronics is a company that produces a wide range of innovative audio products. Beats Electronics was founded in 2008 by Dr. Dre, a prominent rapper and musicShow MoreRelatedMarketing Strategy : The View From A Different Looking Glass1450 Words   |  6 PagesMarketing s Contribution to Strategy: The View from a Different Looking Glass Submitted by - Shonit Mittal Introduction The case, â€Å"Marketing s Contribution to Strategy: The View from a Different Looking Glass†, by Dr. P Rajan Varadarajan, discusses the growing influence of marketing in the strategic decision making of the organization. The author cites numerous instances from the field of marketing where one can observe how the marketing is guiding the strategy of the companies like de-conglomerationRead MoreMarketing strategy1487 Words   |  6 PagesFollower Nicher According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing., there is a framework for marketing strategies. Market introduction strategies At introduction, the marketing strategist has two principle strategies to choose from: penetration or niche (47). Market growth strategies In the early growth stage, the marketing manager may choose from two additional strategicRead MoreMarketing Strategy Bcg Consulting Model1492 Words   |  6 PagesMarketing Strategy At the heart of any business strategy is a marketing strategy Businesses exist to deliver products that satisfy customers.    Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. A marketing strategy is composed of several interrelated components called the marketing mix: The Marketing mix consists of answers to a series of product and customer related questions.    The Marketing Mix   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Read MoreMarketing strategies1092 Words   |  5 PagesMarketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributeRead MoreThe Marketing Audit - Download Ppt — Presentation Transcript1638 Words   |  7 PagesMore†¦ The Marketing Audit - Download PPT — Presentation Transcript †¢ 1. The Marketing Audit and the Marketing Plan Systematically takes stock of an organisation’s marketing health and plans the direction and scope of marketing activities †¢ 2. Definition â€Å" the means by which a company can understand how it relates to the environment in which it operates... ..the means by which a company can identify it’s own strengths and weaknesses as they relate to opportunities and threats† The marketing plan servesRead MoreMarketing Chapter 21126 Words   |  5 PagesStrategic Planning It is the process of developing and maintaining a strategic fit between the organization’s goal and capabilities and its changing marketing opportunities. Steps in Strategic Planning Defining a Market-Oriented Mission Mission Statement A statement of the organization’s purpose-what it wants to accomplish in the larger environment. Market-oriented mission statement Defines the business in terms of satisfying basic customer needs. Companywide Strategic Planning Read MoreAn Organization s Strategic Business Units1361 Words   |  6 PagesTo evaluate an organization s Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework. Initially starting with the firm’s organizational mission and its need to make necessary steps towards making strategies for its SBU to run smoothly with equal importance it gets on the basis of its output generation and few other aspects. A firm takes series of steps to make its strategies successful. At first firm clearly define its organizational mission—ItRead MoreCoca Cola Marketing Strategy1350 Words   |  6 PagesCoca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product s image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola s greatest strengths. Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerfulRead MoreStrategy Clock, Ansoff Matrix And Porter s International Strategies1729 Words   |  7 Pagesstakeholder’s expectation. This report firstly looks into Unilever’s strategies using strategy clock, Ansoff matrix and Porter’s international strategies matrix. The strategies and some activities will be described. Afterwards, in order to evaluate the suitability of strategies, this essay explores Unilever’s internal and external environments to know its opportunities and threats by using PESTEL analysis and Porter’s five forces. Then the essay analyses strategies in terms of capabilities which relates toRead MoreOxfam Marketing Planning1587 Words   |  7 PagesReport on market planning Whilst making marketing decisions a business must decide their method of marketing. This will then be the way in which all future marketing activities will be planned. This is marketing planning. It has a huge number of benefits for any business. It’s influenced by the strategic plans of the business and its corporate objectives. Large public limited companies such as Nestle will usually have an overall plan for the business and has set objectives which they’re able to

The Respiratory System Essay Example

Essays on The Respiratory System Essay The paper "The Respiratory System" is an outstanding example of an essay on biology. The respiratory system is one of the major systems of the human body. Any malfunction in the system leads to a wide range of disarray in the normal functioning of other body organs. In case of an infection or asthmatic attack that impairs the normal flow of oxygen in and waste products out of the system, there is a likelihood of somebody developing hypoxemia and respiratory acidosis which affects a number of body systems. At the same time, the heart is overworked in the bid to compensate for the oxygen demands in other parts of the body as a result. Normal metabolism of the cells is affected owing to the fact they are deprived of oxygen, which remains vital in maintaining the basal metabolic rate. Moreover, through the respiratory system, one can inhale aerosols that are harmful to the human cells and other systems at large. Some of the chemical gases can cause ulceration to the mucosal membrane of the respiratory system while others affect organs like the kidney which cleanings the human blood. At the same time, the respiratory system acts as a passage through which a number of microorganisms enter into the body, hence causing a number of infections to the system. Some of the infections affecting the respiratory system sometimes might spread further into other organs for instance tuberculosis (Cohn and Reinero, 850). Infection to the lungs too can affect a whole range of the respiratory function. The lungs are necessary for the exchange of gases by exchanging carbon dioxide form deoxygenated blood with oxygen from the atmosphere. Thus the respiratory system plays a vital role in the existence of human beings which has to be maintained functional at the optimal possible standa rds.

great depression interview paper Essay Example For Students

great depression interview paper Essay During the great depression and dust bowl period of United States history was tough for many businesses, farmers, and families. Banks in America were going broke left and right at this time. During this time period they also had found some inventive ways to heat their home, such as corn cobs, wood or even coal. During dry years when farmers didn?t have enough bedding for the cattle they would find great big tumble weeds and use those. During the great depression money was scarce so money for entertainment was also scarce. ?The folks were always worried about losing the farm? Says Loretta Buysee. When the Ghent bank went broke, her family lost 500 dollars, a large sum of money at the time. Loretta says ?it was a screwy deal at the time, if you had money in the bank and it crashed, it was gone, but if you took a loan from the bank and it crashed, they still wanted the money they loaned to you?. ?To heat the house was a big chore to do? says Bud Gregoire, he said, they would chop wood in the grove all summer long. He also said that the youngest brother had to walk to the railroad crossing in town and buy some coal off the train for a dollar and odd cents when they could afford it. ?Nothing was wasted? said Bud, they would feed the pigs a whole cob of corn, and go back the next day and pick up the cobs and save those to heat the house. During the dryer years when they couldn?t afford to make cattle bedding, the family would go out and pick tumble weeds out of groves, ditches, anywhere they could find them . ?I hated picking those tumble weeds? says Loretta. ?They poked my fingers, and it was hard to pull the weeds out sometimes?, commented Bud. Loretta said, when they were all don?t picking tumble weeds, they would pick out the biggest one, and that one would be used as a Christmas tree, because the family couldn?t afford to chop down an ever green tree for Christmas. During this time period entertainment was hard to come by, so when they got home sometime, they would go out and find the turkey the family owned. And Loretta said us four kids chased that turkey for hours, and we did this till they had gotten a tail feather. When they got the tail feather they would find a corn cob, and stick the feather into the cob, and throw it and see who?s cob went the furthest. Bud said every Friday night Ghent would have a free movie, and everyone came to see the free movie, Said Bud. Bud said, ?My mother had so many chickens and so many eggs that when she went to town to sell the eggs, she came home with flour, sugar, salt, cloths, and school supplies for the kids and still brought home money?. Bud said the family had 3 cows that they milked every day, and those 3 cows supplied milk for their family and the family up the road, the surrounding community worked together to survive, he said they traded milk and eggs for flour sometimes, or vegetables other times. Bud said ?schools were two to three miles apart, and when his older siblings stopped going to school and he still did, he was the only kid being taught in the school. He said I was the only one in the school for four years. During the great depression, times were hard; families did everything they could do to survive. ?Waste not, Want not? Bud?s parents told him, they were both told by their parents that to be careful of what they sign their name on. And buds parents told him that he shouldn?t buy something if you can?t pay for it. They both said that the great depression has changed their thinking, and that without the great depression in their lifetime, they would have done things that they didn?t.