Marketing Mix Analysis, And s Growth Matrix - 3309 Words

Executive Summary Beats By Dre has quickly become a global brand since its release in 2008. People have criticized their products, calling them overrated. Our goal today isn’t to review the products Beats has released, but to analyze the strategies Beats went through to become the best selling headphone company. It is important to understand the strategies companies have used to learn from not only their successes but also their failures. This report will address and highlight strategies such as: Porters five forces, Marketing mix analysis, and Ansoff s growth matrix. These strategies are all useful tools companies use in order to become better companies and increase sales. At the end I will state my opinions on the company Beats. Table of Contents I. Executive Summary Page 3 II. Introduction Page 5 III. Main Features IV. Porter Five Forces Analysis a. Industry Competition b. Threat of Potential Entrants c. The Bargaining Power of Suppliers d. Threats of Substitution e. The Bargaining Power of Buyers Page 6 V. Marketing Mix a. Product b. Price c. Place d. Promotion Page 9 VI. Ansoff’s Growth Matrix a. Market Penetration b. Product Development c. Market Development d. Diversification Page 11 VII. Conclusion Page 12 Bibliography Page 13 Introduction Beats Electronics is a company that produces a wide range of innovative audio products. Beats Electronics was founded in 2008 by Dr. Dre, a prominent rapper and musicShow MoreRelatedMarketing Strategy : The View From A Different Looking Glass1450 Words   |  6 PagesMarketing s Contribution to Strategy: The View from a Different Looking Glass Submitted by - Shonit Mittal Introduction The case, â€Å"Marketing s Contribution to Strategy: The View from a Different Looking Glass†, by Dr. P Rajan Varadarajan, discusses the growing influence of marketing in the strategic decision making of the organization. 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